Terminology Guide

A guide for the verbiage and abbreviations we use here at TTI.

TTISI - Target Training International Success Insights.

VAA - Value Added Associate, otherwise known as yourself and the others we support here at TTI.

Primary VAA - The primary contact on an account, this is typically the person who signed the contract with TTI SI.

Associate - A member of a primary VAA's staff/coaching team that is tasked with working with clients and potential clients. This could also include a sub-contractor of the primary VAA. 

BDC - Business Development Consultant, a TTI SI team member here to help you develop, review, improve and/or follow a business strategy.

Solutions Consultant - A TTI SI team member who will help you learn our systems and tools and assist with your questions regarding our products and client solutions.

Portal - The name of our primary VAA website, my.ttisi.com, this is the hub where you will be able to access information on all our tools and products, and connect to all of our other resources and systems.

IDS - Our Internet Delivery Service®, accessed at ttiadmin.com, where you can create links, review reports, create team reports. 

Assessment - The questionnaire that is completed at ttisurvey.com by the client.  

TriMetrix® - A type of assessment that measures and combines the results of three or more sciences.

Emotional Intelligence (EQ): A foundational quality that can impact our ability to use our skills or talents to be effective in different situations. TTI SI Emotional Quotient looks at a person’s emotional intelligence, which is the ability to sense, understand and effectively apply the power and acumen of emotions to facilitate higher levels of collaboration and productivity. We must be aware of our emotions, as sometimes they keep us from achieving those things that we are seeking. Understanding the emotional makeup of others is also a key indicator of potential success.

12 Driving Forces® (Motivators): Personal drivers or the “why” of what we do. TTI SI Motivators helps illuminate and amplify a person’s motivating factors. Motivators can be referred to as the aspects of life that you are passionate about, things that you perceive as important, or the thoughts that provide you with purpose and direction in life. Some people live their entire lives and are never asked to identify what truly drives them. You could work with a person for years and not be able to identify their true motivators. Why? Because our motivators are tucked away in a part of our brain that we have difficulty accessing.

Personal Skills (DNA): Skills we master tend to come from experiences, while others are more based on our acumen. TTI SI DNA is designed to assist you in managing and developing your career by understanding the competencies you have already developed and by identifying those that may need further development. For example, if you enjoy helping people, you may be more prone to focus on developing interpersonal skills. Personal skills are developed slowly over time and become part of a person’s total talent. They can play an important role in satisfying what motivates you.


Acumen: Acumen is defined as keenness and depth of perception and discernment. Seeing the world and self though filters categorized as intrinsic, extrinsic or systemic impacts our decisions. TTI SI Acumen Capacity Index (ACI) is designed to help individuals truly understand themselves by explaining how they analyze and interpret their experiences.